Our Story

ARCHEFFECT is a multi-disciplinary studio hyper-focused on identity design and branded environments. We empower womxn, people of color and our queer community through a combination of design and ground-breaking ideas. We are based in Los Angeles where cultural diversity, urbanity and queer realness converge informing our creative ethos.

Established in 2010 by Lilliana Castro - an immigrant, queer-punk feminist - on the belief that design is one and can be accessible to all. We believe that each of us has a powerful story, a unique set of experiences and desires to connect to a larger purpose which we can celebrate through design. We are feminists, designers, out-of-the-box thinkers. We believe it is important to be present and enjoy the moment while designing for our futures. 

We are proud to craft platforms for our community to be heard, to be seen and to be represented.